About Us — Live the Gnar

Live the Gnar: Built to Send It

Live the Gnar is an independent motorcycle, side-by-side (UTV), and e-bike parts retailer based in Oceanside, California. Founded by two brothers who grew up desert racing in Southern California, Live the Gnar combines grassroots moto passion with modern e-commerce know-how, building a rider-driven business with authentic vibes and a heavy dose of shop culture.

How It Started

Live the Gnar was founded in 2021 by the Grindheim brothers, locals who spent their youth twisting throttles in AMA District 37 desert races across Southern CA. Mixing that lifelong addiction to two wheels with a deep background in digital marketing and online retail, they saw a chance to build something that was equal parts garage hangout and high-speed online parts shop.

What started out as a small hustle quickly gained traction thanks to the brothers’ commitment to doing things different — answering phones themselves, giving honest recommendations, and treating every customer like someone they might line up next to on a bomb run. Kind of like if Spicoli from Fast Times ran a moto shop on Coast Highway… except with a network of warehouses across the U.S. to pull off lightning-fast shipping.

Oceanside Roots & Operations

Live the Gnar’s humble brick-and-mortar is planted right on Coast Highway in Oceanside CA, close enough to walk down and catch a set between your motos. On any given day you’ll find Harleys, choppers, desert sleds, Baja builds, Adventure Bikes and maybe even a stray hot chick or two out front. Inside, it’s got that old-school mom-and-pop shop feel with crusty demons videos looping on the TV, cold ones in the fridge, and free stickers on the counter for anyone who stops by... with the added benefit of a serious e-commerce engine that ships coast to coast at warp speed.

The shop has a serious of warehouses nationwide, so whether it’s Baja prep parts, Surron upgrades, or fresh rubber for your hooligan Sportster build, most orders hit doorsteps in days.

Racing & Community

Staying true to their District 37 roots, Live the Gnar supports local desert racing, GP series, and is a proud backer of Baja riders and teams tackling events like the Baja 500. Their support extends to hooligan races like the Mint 400, the Biltwell 100, plus scenes like Born Free where the custom chopper crowd blends with flat-trackers and moto misfits.

They also roll deep with the new generation of e-moto. The modern-day free riders dodging “Karens” reporting 2-strokes in the hills. Whether it’s gas or electric, if it rips, they’re here for it.

Why Choose Us?

Owners who still answer the phone: You’ll get the same guys who built the shop, not a clueless call center.
Hundreds of 5-star reviews: Riders just like you trust us with their builds.
Real riders, real passion: We’re out there doing it, not just cashing in on it.
No corporate BS: Just solid parts, fast shipping, and people who give a damn.

What We’re About

If The Dude from The Big Lebowski decided to sell dirt bike parts, it’d look a lot like Live the Gnar. No corporate suits, no scripted BS —just solid gear, quick shipping, and a crew that’s usually out testing or learning new products on desert trails, singletrack, or track days when they’re not helping riders gear up for the next run.

So whether you’re prepping for your next hare & hound, dialing in your street tracker, mobbing dunes in your SxS, or shoveling kickers in the hills, we’re here for it — and for you.