June 2026  •  Words by The Dudes at LiveTheGnar

Troy Lee Designs — custom paint heritage, race culture, and unmistakable helmet identity.

Troy Lee Designs has always looked different on purpose. The color, the lines, the helmet graphics, the racewear kits — none of it feels accidental. That visual language comes from the brand’s earliest roots in custom helmet paint, where a rider’s gear was more than equipment. It was identity before the gate dropped.

The paint story begins with Troy Lee painting helmets as a young motocross rider, then growing that garage-level craft into a custom paint program with a reputation all its own. You can still feel that origin in the way TLD approaches product: performance gear first, but never stripped of personality.

Custom paint DNA — clean helmet detail, bold color, and unmistakable TLD attitude.

A lot of riding gear checks the functional boxes. TLD does that too, but the reason the brand has the pull it does is bigger than spec sheets. The gear carries attitude. A helmet graphic can define a whole kit. A jersey can make a rider look dialed before the first lap. A glove, pant, or protector can still feel like part of a complete visual system.

That matters for riders who care about the full setup. Protection, comfort, and fit come first, but there is nothing wrong with wanting the kit to hit hard visually too. TLD has always understood that riders are building a look, not just buying isolated pieces.

Build the kit by category — helmets, jerseys, pants, gloves, protection, casual, and luggage.

We mapped the TLD catalog into rider-friendly categories so you can build from the top down. Start with the helmet if that is the anchor. Match racewear around it. Add gloves and protection. Finish with casual or luggage if you want the brand carried off the bike too.