Gear for Sturgis 2025

What to Wear, What to Pack, and What to Know

Heading to Sturgis 2025? Then you already know — this rally isn’t just about showing up. It’s about showing up right. The roads are long, the temps are unpredictable, and the scene is next-level. If you're not prepped, you're playing catch-up.

From helmets and gloves to vests, tech, and casual gear, this is your no-nonsense guide to getting dialed in for the 85th Sturgis Motorcycle Rally.

The Rally Starts with the Ride

Before you hit Main Street, you’ve got to hit the road — and that means making sure your riding gear is ready to go.

Whether you're coming from two states away or tearing through the Black Hills from a nearby campground, you'll want gear that’s:

• Built for long miles and high heat

• Comfortable in changing weather

• Ready for anything from day rides to all-night downtown runs

Must-haves:

• DOT/ECE-certified helmet

• Durable gloves

• Street-legal tires

• Riding jacket or protective vest

• Clear and tinted eye protection

Not sure where to start?
Check out our full gear checklist →

The Hell Yeah Brother Collection: Built for the Rally

You’ve got your technical gear covered — now let’s talk rally wear.

The Hell Yeah Brother Collection is all about looking the part without trying too hard. It’s not tourist merch — it’s gear you’ll actually want to wear on the ride, at the bars, and around the campground. Think breathable shirts, tough vests, gloves with some grit, and the kind of patches that tell a story.

Featured gear:

• Lightweight vests with airflow and attitude

• Graphic tees and black basics that don’t fade out

• Fingerless gloves for style and function

• Patches, accessories, and rally-approved layers

Shop the collection →

Don’t Forget the Tech and Tools

You’re going to be riding in a pack, hitting backroads, and maybe losing cell service — so your bike-to-bike comms and maintenance basics matter.

Tech essentials:

• Bluetooth comm units from Cardo and Sena

• Handlebar phone mounts

• Portable battery packs

• Compact tool kits

Bike care basics:

• Chain lube

• All-purpose cleaners

• Microfiber cloths

See tech and cleaners →

Your Sturgis Gear Checklist

Here’s what you’ll want ready before kickstands go up:

• Street-legal tires

• Helmet, gloves, eye protection

• Riding jacket or vest

• Tech (comms, mounts, chargers)

• Chain lube and cleaner

• Rally tees and casuals

• Event patches and accessories

Start with the full Sturgis 2025 Collection →

Final Tip: Don’t Wait Until You’re There

Rally week moves fast. If you show up unprepared, you're either overpaying at a pop-up tent or sweating it out in yesterday’s gear. Order early, get dialed, and hit the road knowing you’ve got what you need.

You came to ride. You came to rally.
You came to say: Hell yeah, brother.